Cignal TV and DDB Philippines' Fame Swap honoring Philippine Paris Olympians was hailed the Gold Stevie winner in the Communications or PR Campaign of the Year - Sport category of the 22nd Annual International Business Awards.
Cignal TV and DDB Philippines has struck gold, as their Fame Swap campaign honoring the 2024 Philippine Paris Olympians was recognized as the Gold Stevie winner in the Communications or PR Campaign of the Year - Sport category of the 22nd Annual International Business Awards.
The campaign, launched right during the country's celebration of Indepedence Day on June 12, saw PBA players honor the 22 Filipino athletes who would go on to compete in the 2024 Paris Olympics.
The San Miguel Beermen and the Meralco Bolts wore blue and white shirts during their warm-up for Game 4 of the PBA Philippine Cup Finals.
The front of the shirts featured the 100 Taong Laban Para Sa Bayan campaign for the Olympic Games Paris 2024.
Meanwhile, the back had the names of the Philippine Olympians who would eventually compete in Paris.
The 22nd Annual International Business Awards is the world's only international, all-encompassing business awards program celebrating excellence in management, marketing, PR, customer service, HR, new products, technology, and more.
Winners were determined through more than two months of judging by the average scores of more than 250 professionals worldwide.
[Watch it HERE.]