The "We Are Sports" campaign by the MVP Group gets the Gold Award for Best Showcase for Corporate AVP at the Panata Awards 2025.
The MVP Group has earned top recognition on one of the industry’s biggest stages, winning the Gold Award for Best Showcase for Corporate AVP at the Panata Awards 2025 for its “We Are Sports” campaign created for Cignal in partnership with Tribal Worldwide Philippines.
Presented by the Philippine Association of National Advertisers (PANA), the Panata Awards honor work that goes beyond marketing—celebrating campaigns that elevate culture, inspire communities, and uphold responsible and creative brand building.
Now on its 16th year, the award-giving body renewed this commitment by recognizing brands that continue to innovate while staying true to their mission.
The MVP Group’s winning entry stood out for its emotional storytelling and strong message of unity. The “We Are Sports” campaign highlights the collective journey behind every Filipino athlete—the years of quiet training, coaches, families, fans, and organizations that walk with them toward the world stage.
“Sama-samang hakbang tungo sa tagumpay,” the campaign declares, shining a spotlight on the network of support that fuels champions. It also underscores the MVP Group’s long-standing mission to uplift local sports and empower athletes across the country.
The corporate AVP features several teams and programs under the MVP Group banner, including the Cignal HD Spikers, PLDT High Speed Hitters, Meralco Bolts, TNT Tropang GIGA, NLEX Road Warriors, and the national volleyball team Alas Pilipinas—all representing the company’s deep and diverse commitment to Philippine sports.
Also highlighted are the Olympians who represented the Philippines in the 2024 Paris Olympics.
With this Gold Award, the MVP Group and Cignal reinforce their rallying cry: “We Are Sports”—a tribute not just to athletes, but to every Filipino who believes in the power of sports to inspire and unite.
[Editor's note: This article was generated by a member of the One Sports Digital team using AI, and then checked by the staff to ensure accuracy.]