Ice Cube's BIG3 is on the way to Asia in 2026 thanks to a new partnership with the East Asia Super League.
In a landmark move for international basketball, the BIG3 and the East Asia Super League (EASL) have announced a groundbreaking partnership to bring the premier global 3-on-3 basketball experience to fans across Asia starting in 2026.
The alliance marks a new era for both organizations, combining BIG3’s high-octane, entertainment-first format with EASL’s deep roots in Asian basketball culture and leagues.
Beyond the game, the collaboration aims to foster cultural exchange and elevate the standard of play across the region.
“BIG3 was built to change how people experience basketball,” said BIG3 co-founder and CEO Ice Cube.
“Through this landmark partnership with EASL, we’re taking that mission to Asia and inviting millions more to be part of it. This partnership will set the stage for the future of the BIG3, and we can’t wait to bring our game there next year.”
BIG3, which recently opened its eighth season in Chicago, has cultivated a global fanbase with its fast-paced, physical play and star-studded lineups featuring former NBA players and international talent.
The league has hosted international showcases in cities like London, Toronto, and Nassau, and is set to enter Australia through a separate partnership with the NBL later this year.
For EASL, this partnership is a bold step forward in connecting Asian basketball to the global stage.
“We’re here to push limits,” said EASL CEO Henry Kerins.
“BIG3 brings a different level, a different style, and a different energy to basketball. Taking it to Asia with EASL shows how far the game can go. Fans are going to see something fresh and something real—and it’s only the beginning.”
Further announcements regarding event locations, team participation, and schedules are expected in the lead-up to the 2026 showcase.
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[Editor's note: This article was written by a member of the One Sports Digital with the help of AI, and then checked by the staff to ensure accuracy.]