Filipino basketball fans can celebrate as Cignal extends its NBA broadcast partnership, delivering more live games and exclusive programming than ever on TV and via streaming.
Cignal has officially extended its broadcast partnership with the National Basketball Association (NBA) to deliver the most live NBA games and original programming in the Philippines across free-to-air, pay television, and over-the-top streaming.
Through this multiyear extension, national free-to-air channels ONE Sports and RPTV and premium TV channel NBA TV Philippines, a localized version of NBA TV, the league’s dedicated 24/7 channel, will provide fans in the Philippines with access to select regular season, playoff and Conference Finals games, and NBA All-Star.
Cignal will also deliver the NBA Finals every season, alternating between delayed and live coverage, beginning with a delayed broadcast in 2026.
Over-the-top streaming service Pilipinas Live – a leading local sports streaming app in the country – will serve as Cignal’s leading platform for NBA coverage.
NBA games and programming on ONE Sports, RPTV and NBA TV Philippines will be available to Pilipinas Live paid subscribers, which include “The Association” – a weeknight primetime “basketball-cast” celebrating the game, players and the culture of the NBA – and “NBA HYPE” – a locally produced wraparound show featuring local sports personalities offering in-depth analysis on the latest NBA news.
Additionally, Cignal will serve as the Official Broadcaster in the Philippines for the NBA Rising Stars Invitational, the NBA’s regional high-school basketball tournament that features boys’ and girls’ teams from across Asia-Pacific.
“Cignal is a trusted partner who shares our commitment to engaging fans and making the NBA more accessible to a nationwide audience,” said NBA Asia Head of Content Partnerships and DTC Kelly Cooke.
“We look forward to building on our media partnership and tapping into Cignal’s expertise in Philippine sports and entertainment to further connect with the passionate local basketball community.”
“Our broadcast partnership with the NBA further solidifies Cignal’s status as the leading sports content provider in our country,” said MediaQuest Holdings and Cignal President & CEO Jane Jimenez-Basas.
“Our platforms across free-to-air, pay TV, social media and Pilipinas Live are there for every Filipino basketball fan to get the NBA content they need, whenever and wherever they want. We are grateful to the NBA and are confident that our enduring partnership with them will continue well into the future.”