The NBA today debuted its 2023-24 season tip-off brand campaign, “Everyone’s Game,” which is now streaming across all @NBA social platforms and on the NBA App.
Reigning Kia NBA MVP Joel Embiid and four-time NBA All-Star Jayson Tatum headline a cast of NBA talent starring defending NBA champions Jamal Murray and Kentavious Caldwell-Pope, Bradley Beal, De’Aaron Fox, and Zach LaVine, all putting in work as they prepare to help lead their teams all the way.
Each character shows off what he is bringing to the new season—working harder, moving faster, jumping higher—and poses a simple question to his doubters, “How You Like Me Now?” which also serves as the soundtrack to the film.
The campaign features cameos from four-time WNBA champion Sue Bird and two-time FIFA World Cup champion Alex Morgan, who share their approval for the players’ championship mindset with, “Now this, I like.”
There’s also Gilas Pilipinas star Dwight Ramos, whose surprise appearance in the video should surely excite Filipinos, who are, of course, crazy about the NBA.
“Everyone’s Game” nods to the strong parity in the NBA on the heels of the league’s most competitive season ever. It also symbolizes the power of basketball to bring people together, with the campaign appearing across more than 215 countries and territories. With rosters packed with star power and the Larry O’Brien Trophy up for grabs, the NBA’s 2023-24 season is must-see TV.
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Check out behind-the-scenes action here, showcasing the cast on set and discussing the filming of “Everyone’s Game.” The new campaign was directed by Leigh Powis and produced in collaboration with Translation.