Steph Curry of the Golden State Warriors is the NBA leader for jersey sales in the first half of the 2025-26 season, while the Los Angeles Lakers lead the team category.
Golden State’s Steph Curry is the NBA leader for jersey sales in the first half of the 2025-26 season, the league announced on Wednesday (PH time).
The Warriors star is followed by Luka Doncic (Lakers) at no. 2, Jalen Brunson (Knicks) at no. 3, Victor Wembanyama (Spurs) in fourth, and LeBron James (Lakers) fifth.
Completing the top-10 are Anthony Edwards (Timberwolves), Shai Gilgeous-Alexander (Thunder), Jayson Tatum (Celtics), Nikola Jokic (Nuggets), and Tyrese Maxey (76ers).
According to the NBA, the list is based by sales from the NBAStore.com and Fanatics’ network and partner sites.
Dallas rookie Cooper Flagg is at no. 11, followed by Kevin Durant (Rockets), Giannis Antetokounmpo (Bucks), Cade Cunningham (Pistons), and Donovan Mitchell (Cavaliers).
Nine players on the list are starters for the 2026 NBA All-Star Game, namely: Curry, Doncic, Brunson, Wembanyama, Gilgeous-Alexander, Jokic, Maxey, Antetokounmpo, and Cunningham.
Meanwhile, the Los Angeles Lakers have the top-selling merchandise, followed by the New York Knicks, Golden State Warriors, San Antonio Spurs, and the Philadelphia 76ers.
Completing the top-10 are the Boston Celtics, Minnesota Timberwolves, Oklahoma City Thunder, Dallas Mavericks, and the Denver Nuggets.