The 2025 Women’s Run PH is set to sparkle on October 19 at UP Diliman as founder and CEO Nicole De La Cruz unveils the country’s first-ever Burmese jade charm necklace medal, giving girlies a finish-line reward they can wear beyond race day.
Running has never looked this sparkly.
Nicole De La Cruz, founder and CEO of Women’s Run PH, just gave girlies everywhere the ultimate reason to lace up for the 2025 Lactacyd Women’s Run PH happening on October 19 at UP Diliman: the country’s first-ever Burmese jade charm necklace medal.
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Yes, you read that right—a medal you can actually wear as jewelry.
“It’s first here in the Philippines and has already become viral in TikTok,” Nicole shares. And no wonder—it’s the perfect mix of abubot + achievement, made exactly with women in mind.
“I always thought of something that I want to receive. As women, we all want abubots, right? We want jewelries and all that. So I thought, why not create a medal which we can also wear as part of our everyday charm?”
The medal itself features a dainty girl charm, which you can choose in white or in gold. Every finisher gets not just the medal, but also a beautiful Burmese jade necklace that comes in its own box—ready to wear straight after the race (yes, even while still sweaty, girlies 😂).
And here’s the best part: each Women’s Run PH will introduce exclusive, one-time-only charms that can be collected and styled in different ways. Meaning, every run you join isn’t just about the kilometers—it’s also about building your very own charm story.
As Nicole puts it: “The charms are special because this is only released one time and cannot be repeated. It’s hard-earned, and it’s also part of the medal.”
So whether you’re in it for the PR or the vibes, this year’s Women’s Run PH is more than just a race—it’s an anik-anik experience. 💎👟
Watch the full interview here: